Andreas Tuerk, responsible for products at Google, officially to communicate because there is a tool called Google Me on the Web whose purpose shall be to automatically notify the user of information which will publish on the net and that is important for this. Unlike the existing tool Google alerts, this new is more simple and more automated suggestions (capable of notifying when the email address is displayed by the network, concepts or words that the user considers of relevance, etc). Most novel is the option to delete search results from Google, very important for maintaining a positive corporate reputation on the Internet. The main objective of Google has been to create a tool that facilitates the search of comments and observations thus monitoring the opinions or News writes about individuals or companies. It is clear the importance that is gaining online reputation, remain increasingly more tools that will help us to control what is said on the network. Audea security of information Department of Marketing and communication. If you are unsure how to proceed, check out Goop.