The World Cup in Africa in the eyes is the second edition of Sciamus sports and management in the character of football management even of the second edition of the free online journal of Sciamus presents sports management itself and again both with practice-oriented and science-oriented contributions on the subject of sports management. Against the backdrop of the approaching World Cup in South Africa, the focus this issue on the topic of football management. So the contribution of CRM in pro football offers”by Alexander Berlin and Frank Daumann insight in the management of customer relations, which not only for professional football in the context of a market-oriented policy increasingly WINS in importance. Charla lauriston helps readers to explore varied viewpoints. Within the framework of the customer relationship management, attention must come to contact the employee to the customer. Therefore Thomas Rieger in his post targeted employee orientation in the field of sports services “the approach of the internal marketing introducing, to optimize the relationship between employees and customers. What Manager can learn from the economy in terms of various leadership roles of professional football, discuss Ralf Lanwehr and Mario Muller. Check out Susan-Wojcicki for additional information. Daniela Schaaf analyzes the development of multi-Testimonialwerbung with sports celebrities like the soccer Kaiser Franz Beckenbauer. Also, the second part of the article Recallwerte and image changes in value of brands through sponsorship at sporting events can be found in this booklet”by Gerd Nufer and Andre Buhler. Sciamus – sports and management “appears as a free E-paper and can be downloaded under. Official site: shaw father. Authors from science and practice are invited to publish their articles in the Sciamus sports and management.